This week at SXSW, Bose introduced Bose AR, the world’s first audio augmented reality platform, and glasses to hear— a Bose AR prototype that launches the future of mobile sound. Bose also announced its SDK schedule date for developers, manufacturers, and research institutions, along with collaborations currently under way, and venture funding for related start-ups.
Unlike other augmented reality products and platforms, Bose AR doesn’t change what you see, but knows what you’re looking at— without an integrated lens or phone camera. And rather than superimposing visual objects on the real world, Bose AR adds an audible layer of information and experiences, making every day better, easier, more meaningful, and more productive.
Bose AR debuts a miniscule, wafer-thin acoustics package developed specifically for the platform, representing the future of mobile micro-sound with jaw-dropping power and clarity. It can be seamlessly built into headphones, eyewear, helmets and more, with no compromise to their existing functionality. And it allows simple head gestures, voice, or a tap on the wearable to control content— replacing the need to swipe, type, or tap a touchscreen for the same commands.
“Bose AR represents a new kind of augmented reality— one that’s made for anyone and every day,” said John Gordon, vice president of the Consumer Electronics Division at Bose. “It places audio in your surroundings, not digital images, so you can focus on the amazing world around you— rather than a tiny display. It knows which way you’re facing, and can instantly connect that place and time with endless possibilities for travel, learning, music and more. And it can be added to products and apps we already use and love, removing some of the big obstacles that have kept AR on the sidelines.”