The brand with three stripes has released the Aadidas Made For London (AM4LDN) shoe, the first in a series of running footwear the brand will create in its SPEEDFACTORY facilities for key city locations around the world. The AM4LDN will be followed by the launch of the Adidas Made For Paris (AM4PAR) shoe.
With co-creation at its core and utilising athlete-driven data, the AM4LDN is designed to cater for the culture of commuter runners in London. Insights taken from the athletes and influencers were used to create a shoe ideal for the varying distances and routes of runners as they travel to and from their place of work.
Featuring Adidas BOOST energy return technology, a SPEEDFACTORY floating Torsion bar for lightweight stability, SPEEDFACTORY patch reinforcement support and enhanced grip outsoles, the AM4LDN is designed to embrace the unique running conditions faced by versatile runners in London – from the city streets to its weather conditions.
The AM4LDN is primarily grey in colour, inspired by the streets of London used by the cities running community. Blue patch reinforcement strips and a solar red sock-liner reflect the city lights and sunsets. The colours have all been specifically chosen to increase visibility in low light conditions.
The AM4PAR has been tailored to specifically suit versatile female runners in Paris, who tend to be more connected and social in their running experience – with running together in a group one of their biggest motivations.
Featuring the same technological benefits as the AM4LDN, its lightweight design makes it suitable for short and long distances as well as the varying conditions found in the city – from asphalt to cobbles, concrete and grass. The shoe has a predominantly marbled and muted pink tone to echo the statuesque nature of Paris. Part reflective laces feature to aid visibility at dusk whilst a solar red sock liner has been included to represent the glow of the city at sunrise and sunset.